Meta Ads Foundations
Learn to plan, launch and optimise ads on Facebook and Instagram, from setting up your business portfolio to reading the results.
Walk out able to run an account on your own.
- Pick the right Meta objective for any business goal
- Set up a business portfolio, ad accounts and access safely
- Target the right audiences in the UAE and KSA
- Build campaigns in Ads Manager that pass review
- Track conversions with the Pixel and Conversions API
- Read the numbers and decide what to change next
Class by class
CLASS1How Meta advertising works
Facebook, Instagram, Messenger and Audience Network; organic vs paid, push vs pull; how the Meta ad auction decides who sees your ad.
CLASS2Content for Facebook and Instagram
Content pillars; formats (static, carousel, Reels, Stories); content calendars; Page and profile audits.
CLASS3LabBrand profile creation and study
Set up and study a brand profile on Facebook and Instagram; Page audit; action buttons.
CLASS4Objectives and the funnel
The marketing funnel (awareness, consideration, conversion, retention) and which Meta campaign objective fits each stage.
CLASS5Your Meta business setup
Facebook Page, Instagram professional account, Meta Business Suite; business portfolio, ad accounts, roles and 2FA.
CLASS6Inside Ads Manager
Campaign, ad set and ad structure; boosting vs Ads Manager; ad policies and common rejections.
CLASS7LabPractice business portfolio
Set up a practice business portfolio; walk through Ads Manager; share Page access, add users, complete business details.
CLASS8Audiences, placements and budgets
Location, age and interests; custom and lookalike audiences; placements; campaign vs ad set budgets and schedules.
CLASS9Creative and reading results
Ad creative and copy best practices; formats; reach, impressions, frequency, CTR, CPC, CPM, results and cost per result, with the formulas.
CLASS10Pixel, events and conversions
Meta Pixel and Conversions API; standard events and custom conversions; datasets in Events Manager; app installs.
CLASS11Leads and messaging ads
Instant Forms lead ads; click-to-WhatsApp, Messenger and Instagram Direct ads; qualifying and following up on leads.
CLASS12Testing, optimising and scaling
A/B tests and creative testing; the learning phase; retargeting; scaling budgets safely; final campaign review.
A good fit if you…
are new to paid ads, have boosted a few posts, or manage marketing and want to stop guessing with ad budgets.
Look at the next level if you…
already run Meta campaigns every week. Meta Ads Mastery will suit you better.